It’s interesting to see how Facebook discussions and Twitter chats are spinning off all sorts of related secondary activities. For example, the growing buzz around TV programs has spun off an entire ecosystem of data analytics companies that track what people are watching on TV and how. Trendrr, Bluefin Labs, and Netbase are all doing that, [...]
Category: TV Content
Twitter, Facebook, and the Correlation with Nielsen Ratings I spoke at the TVOT (TV of Tomorrow) conference this week and one of the discussion items on my panel was the evolution of content. My prediction is that social engagement (defined as: Viewers engaging around TV shows via Twitter, Facebook, or second-screen apps) is poised to replace [...]
