The 2012 Summer Olympics was the most watched TV event in history (see this article in the Huffington Post). What made this year’s Olympics so successful? Social Media. The impact of Social Media on the Olympics shows how much television viewing has evolved in just a couple of years. We used to sit back and [...]
Archive: August, 2012
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08.06.12 • In
Social TV • by
Anne-Marie Roussel
To “shazam” a song has become as much of a popular expression in the music sphere as “to google” directions on a map in the search world. I have been “shazaming” the Olympics on my TV since they started in late July, and the results have been interesting, especially as seen through the lens of [...]
