Archive: August, 2012

Social Media: TV’s Secret Sauce

The 2012 Summer Olympics was the most watched TV event in history (see this article in the Huffington Post). What made this year’s Olympics so successful? Social Media.

The impact of Social Media on…

 

Social TV: Shazam-ing the Olympics

To “shazam” a song has become as much of a popular expression in the music sphere as “to google” directions on a map in the search world. I have been “shazaming” the Olympics on my TV since they started in…