Social TV: Who’s Funding Who?

Momentum is building in the Social TV space; several startups have raised rounds from corporate investors, VCs and angels. The entertainment world and the investment community are both waking up to what promises to be the biggest shift in media since the VCR was introduced. Below is a list of companies who have recently been funded and have shared their funding information. There are many others who are still in stealth mode thus not disclosing their funding amounts or investors yet. I’ll be updating this list periodically throughout the year, as more information rolls in. Meanwhile, I welcome comments and additions.

NOTE: This chart has been updated. Please click here to see the updated chart.







Audible Magic Aug-08 $1.28 M Florida Silicon Partners, Tierra Del Oro $1.28 M
BlueFin Labs Jan-12 $12 M National Science Foundation, Kepha Partners, Lerer Ventures, Acadia Woods Partners, Redwood Ventures, Time Warner Investments, Various Angel Investors $20.4 M
BuddyTV Apr-08 $6 M Charles River Ventures, Gemstar-TV Guide International, Madrona Venture Group, Various Angel investors $9.05 M
Clicker Mar-11 Exact acquisition amount undisclosed ($50 M to $100 M) Acquired by CBS Total funding prior to acquisition: $19 M
Dijit Undisclosed Undisclosed Alsop Louie Partners Undisclosed
Fav.TV Mar-12 Undisclosed acquired by TV Guide Undisclosed
Flingo Feb-12 $7 M August Capital $7 M
Get Glue Jan-12 $12 M Union Square Ventures, RRE Ventures, Time Warner Investments, Rho Capital Partners $24 M
Into Now Apr-11 Exact acquisition amount undisclosed ($20 M – $30 M) Acquired by Yahoo Undisclosed
Loyalize Feb-12 $4.6 million cash/stock Acquired by Function(x) Undisclosed
Miso Dec-11 $4 M Khosla Ventures, Google Ventures, Hearst Ventures, Various Angel Investors $5.5 M
NetBase Oct-10 $2.5 M Altos Ventures, Thomvest Ventures, MMV Financial $18 M
Peel May-11 $16.7 M Lightspeed Venture Partners, Redpoint Ventures $16.7 M
Shazam Jun-11 $32 M Kleiner Perkins Caufield & Byers, Institutional Venture Partners, DN Capital $32 M
SocialGuide Apr-11 $1.5 M Various Angel Investors $1.5 M
Trendrr Apr -07 Undisclosed No Outside Funding (Uses Revenue from subscriptions) Undisclosed
TV Dinner 2011 $400 K Undisclosed $400 K
TweetTV Mar-12 $750 K Angel Investor Joe Kalfa $750 K
Umami Aug-11 $1.65 M Battery Ventures, New Enterprise Associates $1.65 M
Viggle Jan-12 Undisclosed Launched by Function(x) Inc. Undisclosed
Yap.TV Jun-10 Undisclosed Javelin Venture Partners, Blumberg Capital Undisclosed
Zeebox Jan-12 Undisclosed for 10% stake Various Angel Investors, BSkyB Undisclosed

12 Responses

Great overview! Need to add tweetTV who announced they had raised $750,000 from angel investor Joe Kalfa, yesterday.

Thanks for feedback; we’ll add tweetTV to the list.

[…] Roussel, who heads up social TV stuff for Sharp, has started tracking investment in the sector over at her personal blog. I added a few numbers of my own — (CBS, for instance, acquired Clicker for around $100 […]

[…] activity (stories) as they’re announced, and Sharp TV’s Anne-Marie Roussel has compiled a table that lists them all together. While it looks like a lot of activity — and we’re seeing […]

Miso should be on this list:
$4M from Khosla Ventures –

$1.5M from Google Ventures + Hearst Interactive

Thank you for the summary. Very helpful.

Hi David, Yep Miso is on the list!

You should add ConnecTV:

Time to add ACTV8 to this list too, following announcement of (undisclosed) investment from Fox!


Hi Anne Marie,

You are mentioning in your post you will keep updating this table.
I would be grateful if you could send me a new version if available.

NB: By the way, you can add in the list for Europe a SocialTV service called TVcheck for both UK ( released soon) and France.


That’s such a brillant article… you got me following you on twitter

Thank you very much!

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