Archive: November, 2011

How to Lead in the Social TV Game

I attended the Social TV Summit and the Digital Hollywood conference in NYC recently and the conversations reminded me of the first Internet-oriented get-togethers that I attended when the Internet started getting market traction in the mid-1990s. There is an interesting polarity between those with many questions and few answers (wondering where to place…

 

TV Watching Stats: US Consumers Watch 6+ Hours Per Day

 

According to a recent Nielsen study, the average American spends eight hours per day looking at a screen – TV, laptop, cell phone (see table below). One can argue the good or evil of such staggering stats, but what’s even more amazing…

 

Can Social TV Save TV Advertising?

According to figures published by Wired.com, TV advertising is still king of the advertising world. It is projected that $60.5 billion out of $140 billion spent on advertising in 2011, will be spent in on TV advertisements. Here is the breakdown by sector: But, while TV is still on top, Internet ads are…

 

The Promise of Social TV

In my blog post of October 27th, I discussed what I believe to be the real promise of a true Social TV platform: Enabling easy engagement around, and discovery of, TV content.

We aren’t there yet, but what we have today in the world of Social TV are the premises of that promise. Two stepping…

 

The Second Screen Experience Defined

 

Why is the trend around second-screen TV viewing gathering so much attention lately? Because the space is hot with lots of Social TV startups receiving funding. Zeebox, Miso, GetGlue, Umami, TunerFish, Yap.TV are being funded by VC’s or being acquired. Recent acquisitions include IntoNow being snapped up by Yahoo and Philo being acquired by LocalResponse.
How…